Hands-on experience
in agricultural machinery

Agri Agency is built on expertise gained through over thirty years of work in communications for agricultural machinery, alongside companies that are very different from one another.

Years of specialization

A vertical knowledge of the dynamics of the agromechanical market

Companies managed

Strategic positioning projects and image coordination

Trade fair events

Communication tools and exhibition solutions developed to measure

We grew by collaborating with very different companies: international groups, family businesses, specialist brands, Italian and foreign manufacturers of machines and equipment. We have worked alongside those who need to present and launch new products and win new markets – from Hanover to Bologna, from Paris to Shanghai. We know the pace of the sector, trade fair deadlines, the pressure on marketing departments before (and after...) an event.

We know how to speak to a German dealer and how to highlight a technological innovation for the Italian specialist press. Whether it’s a small lawnmower or a large combine harvester.

Some stages

1990s
First collaborations with Italian agricultural machinery manufacturers. Development of technical catalogs, advertising pages, trade fair materials.

2000s
Start of activity in international contexts. Communication systems for multi-brand multinational groups and specialist brands.

2010s
Integration of digital channels into trade fair communication. Websites, landing pages, social content and newsletters as part of the system.

Today
Single direction for agricultural machinery companies: from strategy to the coordinated production of all trade fair materials.

Expertise gained in every segment

Every sector of agricultural mechanics has its own communication specifics. We know them because we have worked in them directly.

1
Tractors and self-propelled machines
Corporate communication, trade fair materials, catalogs, campaigns and commercial content.
2
Specialized horticulture
Harvesting, transplanting, cultivation, inter-row operations and highly specialized solutions.
3
Sowing and precision farming
Technical catalogs, product materials, commercial content and support for the sales network.
4
Spraying and crop protection
Positioning, product materials, trade fair communication and visual content.
5
Tillage
Commercial materials, content architecture, tools for trade fairs and dealers.
6
Components and technologies
Technical communication, presentations, digital tools and support materials.

INTERNATIONAL PRESENCE

Trade fairs...

From Italy to Europe, from major international exhibitions to more specialized industry events.

Agritechnica

EIMA International

SIMA Paris

Agrirelevant

Fieragricola

Fruit Logistics

Interpoma

A NOTE ON CONFIDENTIALITY

For fairness to the companies with which the projects were developed, we do not use logos or unauthorized commercial references. The information on the sectors covered and the experience gained reflects real work, without specific attributions that have not been agreed upon.

NEXT STEP

Do you want to bring this experience to your next trade fair?

Let’s start with a check-up of your current trade fair communication.

Free check-up of your communication

AGRIAGENCY
Via Filippo Corridoni, 45
46100 Mantova (MN) - ITALY
T +39 0376 1671130
M +39 391 1699818
E-mail info@agri-agency.it
VAT number / Fiscal Code: 02483290207

Hands-on experiencein agricultural machinery

Some stages

Expertise gained in every segment

Tractors and self-propelled machines

Specialized horticulture

Sowing and precision farming

Spraying and crop protection

Tillage

Components and technologies